Our Services
What we Do Best
The basis for this company is to help companies and individuals to market themselves through the use of digital media. Working with your company and individuals within the company we determine the very best strategy to use to market what your company does the very best. Then we help you implement that plan. Every company is a little different. Once the plan is in place we monitor and help you adjust your marketing based on the data that comes from each of your online, digital endeavors. The end result is a better return on your investment for digital marketing. This will reduce the cost of marketing for your company in the long run.
Specialties
We Can Do it All
Determining what is the very best marketing strategy is based on conversations with you, the data generated from various reliable sources and the target market you are wanting to touch with your digital campaigns.
Social Media Training
Train all members of the team on effective use of social media to market. This includes the do’s and
Creating of a Digital Marketing Plan
Create a digital marketing plan that includes the use of social media marketing on the best platforms for your niche, use of video and ad’s that will perform and bring business to your door and effective use of your website for marketing.
Reduction of Cost Of Online Marketing
Once the plan is created to market effectively online work to reduce the cost of marketing through the use of online tools.
Creative Use of Digital Collaboration
Work with your team to build collaboration between various networks you are part of to promote what your company does.
Long term follow up
The relationship that we develop with your company is long term. We monitor what is happening in your digital marketing and bring attention to potential issues that we see happening.
Process
Our Process for Your Company
Research & Analysis
Data always should drive decisions when creating an effective marketing plan. It was true many years ago when you used paper and maybe television and radio. Things have not changed in the digital marketplace. Data is still very important. The difference is today a company can be much more effective in targeting clients in the marketplace. In
Roadmap planning
Creating a complete social media plan is extremely important. The Road Map Planning is a complete social media plan and set of goals put in writing and shared with everyone in the company. This process engages everyone with the idea of growing the companies presence in the digital marketplace.
Execute & Monitor
Once the plan is put in place and the various campaigns are in motion. Allen Ralston Marketing monitors and adjusts what is occurring based on the data gathered. This data can be collected on a very regular schedule and can be as concise as tracking what is happening with a particular post on social media by the hour. Typically any campaign can be structured to have an A / B face and this process can help drive the decisions being made with the campaign.
From Our Founder
Make Your Own Opportunities
Digital Marketing – Taking It To Another Level
Once you have mastered the basics of marketing on the internet and are seeing results, you need to move onto advanced digital marketing. Even if you aren’t ready to actually implement advanced marketing, knowing about it in advance can help you prepare for jumping into it when the time is right. I have worked on this in a number of different niches and I share this with my clients and help them implement a plan that is complete. A plan that contains all segments of digital marketing. This plan includes social media that is directed at the demographics of your clients and the use of tools such as email and video on YouTube. This is a customized plan based on your goals, your clients and your resources.
Get In Touch
1351 Page Dr. S., Suite 300
+1 320 980 0110
allenralston1@gmail.com